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            決定宣傳片價格差異的因素

            一般企業宣傳片會分成不同的檔次,制作價格因以下三大塊因素而左右:


            首先,宣傳片的制作分為前期策劃、中期拍攝、后期制作三大部分。


            1. 一個宣傳片的價格會根據以上的制作規模有差距。價格低的宣傳片創意很少甚至是沒有創意,前期策劃內容包括:整片的創意方案、影片腳本、解說詞以及故事板。這里說一下,腳本和解說詞是根據企業提供的文字資料稍稍加工而已。


            反之,高價格的企業宣傳片通常在前期上很下功夫,雖然片子還沒有出來,都可以根據前期工作知道整片的效果。前期是整片的制作

            靈魂,這是因為整個中期及后期都是圍繞前期的指導思想來實施的。



            2. 中期的內容是拍攝。決定價格高低主要是看拍攝時候使用的設備以及人員上的差別。(比如攝像設備有不同的檔次,不同型號拍攝效果不同)還有高清系列,甚至是電影膠片機。因為多數廣告公司的設備是從設備租賃公司租來的,不同機型的租金不一樣,所以直接從整片的價格上看出來。


            比方,一個三萬元的宣傳片與一個數十萬元的宣傳片,廣告公司給出的拍攝設備就絕對不同。還有就是拍攝的輔助設備用的多與少,如升降機、大搖臂、攝影棚等。在就是人員方面的配置差別,比方:攝像師有級別之分,對所熟悉及擅長的拍攝領域有所不同,自然傭金也不一樣。


            以此類推不難得出,從創意到導演甚至于是演員、美術指導、燈光師等多名場務人員都有高低之分。



            3.后期制作。后期制作內容包括非線性剪輯、二三維動畫制作、配音、畫面調色、配樂以及特效合成,而這里的每一項都可能讓你

            花大錢。


            同樣是剪輯,有精剪、精剪之分,剪出的片子是否畫面自然流暢,情節生動,蒙太奇手法是否嫻熟就要看技術人員的水平了,一般

            情況影視公司是三維動畫的難簡程度來報價的。


            一般報價為每秒幾百到幾千。二維動畫一般是指flash,三維動畫一般是指用3DMAYA做的動畫,這其中,MAYA的動畫最趨

            于真實畫面,所以價格也最昂貴。(例如:《蜘蛛俠》《海底總動員》等大片的很多動畫特效都是用MAYA做的)



            在配音方面,有國家一級配音員,有一般廣播電臺主持人,還有外籍配音員,所以價格各不相同。影視公司一般會讓客戶挑選最喜歡的聲音作為解說配音。



            調色,如《長征》畫面一般是比較有“歷史感”而電視廣告片的畫面色調一般都比較鮮艷,畫面調色是指對剪輯出來的畫面進行色

            彩調試。以達到視覺沖擊和審美藝術的效果。畫面調色由于是每幀每幀的做,比較麻煩,所以企業要求不高或者出價不高的企業宣

            傳片,廣告公司很少給做。



            最后是配樂,指在片中的背影音樂、片頭和片尾等音樂的編配。要求高的一般會有自己的原創音樂。而一般的宣傳片都是用網上

            下載的公共音樂。


            特效合成其實就是把片中的動畫、片頭片尾、配音、音效合成為一個真正成片,此步驟是整個企業宣傳的最后一步。整片效果的

            集中體現,特效合成的好,讓整片看起來更舒暢,給人以深刻的印象。



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